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Buying a bra can be both confusing and embarrassing. It is estimated that over 70% of all women buy bras in incorrect sizes. This leads to discomfort and self-consciousness about your body. A well-fitting bra feels good next to the skin and supports and presents your assets to their full potential. Buying bras in a lingerie store can be stressful when having to deal with commissioned saleswomen and a host of strangers looking at one of your most intimate purchases.

Buying bras and other lingerie online makes sense for many of today’s busy women. Buying online has the benefit of allowing the customer to take their time and browse many possibilities and compare them side by side. Online lingerie websites like intimatewholesalers.com carry a much larger selection than most bricks and mortar stores and offer a wider array of sizes.

When looking for bras at online stores, there are several considerations to keep in mind to make sure that you get the best product for you.

Size

There are two sizes that are critical here: your band size and your cup size. To find your band size, stand in front of a mirror. Wrap a tape measure around your chest just under the crease below your breasts. Measure loosely. Do not pull tight. Add four inches to this measurement to come up with your band size.

To find your cup size, measure the fullest part of your chest, across the nipples. Make sure that the measuring tape is perfectly horizontal when taking this measure. Subtract the band size from this measurement to come up with a differential. This differential will give you your cup size: ½ to 1 inches is A, 2 inches is B, 3 inches is C, 4 inches is D, etc. Most women underestimate their cup size which gives them the “muffin top” look of skin squeezing overtop of the bra. Measure generously to come up with your perfect cup size.

Fit

How a bra fits is important to how you feel in it, especially if you plan on wearing it for long lengths of time. If you purchase an underwire bra, make sure that the metal is well-padded with material so that it does not pinch. Your bra should also provide you with the right support. Women with larger cup sizes need a bra that pulls up and supports the weight to avoid back and neck pain. The straps should be wide enough to not dig into the shoulders. A well-fitting bra will give you comfort and style for many years.

Quality

The quality of the material in your bra will affect both how comfortable it is to wear and how it looks. If you have every worn a beautiful but itchy polyester lace bra before, you will understand. Cotton is a popular material in quality bras, most often found in the smaller cup sizes. Cotton feels great against the skin, is breathable, and conforms to the curves of the breasts. Lace bras are also popular but there is a wide range of quality with lace. Choose a lace that feels soft to the touch and has a sheer interior liner. This will prevent itchiness.

Buying a new bra online gives you many options and can help you find the perfect garment for you.