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Changing the Game

posted by admin @ 10:21 AM
Wednesday, March 4, 2009

Changing the Game

When companies first started selling their products online, it seemed like the end of the brick and mortar store. Internet stores promised lower overheads, reduced inventory carrying costs, the ability to reach customers at a national or even global level, and an automated sales platform that stayed open for business 24/7 even on holidays. Indeed, these new internet stores often offered merchandise for less than it could be purchased in a conventional store. However, when the customer got to the checkout cart, they received an unpleasant surprise – shipping charges.

These shipping charges, when added to the unit price, suddenly changed the equation and made buying goods over the internet even more expensive than a brick and mortar store. Still though, the internet stores were useful. They provided specification sheets, user reviews, and price comparisons from multiple outlets. So they helped the customer decide what to buy and where to buy it, but all too often that purchase was still happening at the local mall.

From time to time, however, internet stores would offer a “free shipping sale.” During these sales, customers could order goods for the lower internet price and they didn’t have to pay shipping for most orders. Suddenly, during these times it made sense and saved cents (or even dollars) to buy on the internet.

Some items, however, were just too big and heavy for the sellers to eat the shipping charges. Of course these same items often carried delivery fees even when purchased from a local supplier. Things like kitchen appliances or mattresses required a delivery truck no matter where they were purchased so the playing field was level either way. Until something happened.

PadcoMemoryFoam.com opened up their virtual shop selling memory foam mattresses and other sleep comfort products over the internet – without shipping charges. Ever. Even though your local mattress or bedding store was still charging a delivery fee, you could purchase any memory foam mattress from PadcoMemoryFoam.com without any shipping charge. An extra king size memory foam mattress measures 76” by 80” by 14” thick and the high density foam can weigh over 120 pounds. Still, even for this behemoth, there are no shipping charges whatsoever when you buy from PadcoMemoryFoam.com.

Suddenly, the level playing field has become tilted in favor of the internet purchase. PadcoMemoryFoam.com offers the same free shipping deal for all of the products they offer whether it is as large as the aforementioned Extra King sized mattress or as small as a simple memory foam pillow. Of course the comfort of memory foam bedding products need not be limited to the master of the house, Padco also offers memory foam pet beds in a variety of colors and sizes so that even man’s best friend can sleep in modern comfort – and they won’t have to pay shipping charges either.

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